My free First Principles resources
Build a more valuable business from first principles.
Get practical resources on raising capital, implementing AI, scaling intelligently, winning better clients and making better business decisions.
Free forever · No noise · Unsubscribe anytime

Built from my 30+ years of experience
$2B+ built · NASDAQ co-founder · board advisor
Written for founders, executives, operators, investors, advisors, and consultants.
30+ years operating experience
$2B+ enterprise value built
Free practical resources
What arrives in your inbox
Less noise.
Better judgment.
01Capital
How investors evaluate your business and how to become ready before you start raising.
02Clients
Sharper positioning, stronger offers, and practical ways to win sophisticated buyers.
03Scale
The operating decisions, people, and systems that help a business grow without losing control.
04AI
Useful AI workflows for research, sales, operations, analysis, and executive decision-making.
05Judgment
A first-principles perspective on the consequential decisions leaders are making right now.
“The quality of the decision determines the quality of the outcome.”
A principle I live byYour next decision matters
Build a more valuable business, one clear decision at a time.